81% ofsmall businesses use email as their primary customer acquisition tool and 80% rely on email for customer retention.
Companies that begin by using a free email account with their web host often end up migrating email to a hosted Exchange Online plan through Microsoft 365 for more features and better security.
What’s Wrong With Using Free Email from a Web Host?
Some of the problems with using the free email accounts that you get when you sign up for web hosting include the lack of support, less security, and the fact that you’re basically on your own if downtime or problems occur.
If you suffer data loss from an email account, have a problem with an account hack, or any other mail problem, you have to handle it, which means you’re being taken away from business activities to put out email fires.
You will typically have a bare bones interface as well when it comes to features. You may have a spam filter that you can use for security, but that is typically it.
So, for one of your most important business processes, you’ll be lacking the resources you would have by using Microsoft 365 for hosted email instead.
Benefits of Hosting Your Email Through Your Microsoft 365 Account
When you migrate your business email accounts to Microsoft 365 and Exchange Online, you gain multiple features that can enhance your business and keep your accounts better protected from phishing, malware, and other threats.
Advanced Security Features
You gain more advanced security features when you host your email accounts through Microsoft 365. This includes anti-malware and anti-spam filtering protection, as well as data loss prevention safeguards that help prevent users from accidentally sending sensitive information to the wrong person.
Get the Help You Need
Exchange Online users have access to IT-level phone support 24/7. This means you’re not left on your own if you have any type of email issue and can get the expert assistance you need fast.
Device Security Another important security feature you get when using Microsoft 365 hosted email is the ability to use mobile device policies with your email. This helps secure communications and keeps them from being downloaded on unauthorized devices. Using device security features, you can:
Create approved mobile device lists
Enforce PIN lock
Remove confidential company data from lost/stolen phones