Whether you’re a retailer, restaurant, hospital or financial institution, you’ll undoubtedly depend on technology to keep your business up and running. The COVID-19 pandemic has accelerated digital transformation in every organization. Most of us now rely on Teams, Slack and other cloud applications to be productive, communicate and collaborate.
Technology can be more than just functional, though. When implemented correctly, it can become a competitive differentiator, helping your employees be more productive, improving customer relationships and saving money in the long term.
Recent research indicates that 76% of SMBs used tech to improve their operations last year. For those who implemented new tech solutions, 84% experienced at least modest growth, while 91% expected “significant expansion” in the future.
These stats reinforce the critical role technology plays in giving your business the edge. However, knowing you need technology and knowing how to implement it are two different things.
Embrace digitalization in 2022
We’ve just started a new year, so, naturally, now is a time for planning and creating new goals. In line with this, we strongly recommend you incorporate technology goals into your broader business strategy. If you don’t know where to start, then don’t fret! We’ve got you covered.
Here are the technology goals you should focus on in 2022:
Modernize your I.T. infrastructure
The number of technology solutions out there can be overwhelming. There seems to be a solution for every problem, but this can make narrowing down one of two solutions for your business tricky. After all, technology is an investment, so you want to make sure you choose wisely.
While it might be tempting to bury your head in the sand and carry on with your old solutions, you need to keep up with the pace of change. Today’s leading businesses embrace innovation and look for new ways to delight their customers. To stand out from the competition, you need to modernize.
Of course, many small businesses don’t have the internal expertise to modernize by themselves. That’s why we recommend working with I.T. consultants, who will use their experience to help you solve technical problems, find new efficiencies and boost the positive impact of technology in your business.
Data breaches are scary stuff. For SMBs, the average cost of a breach is a massive $108,000. Not only can data breaches hurt the bottom line, but they can also impact customer loyalty. If customers don’t feel like they can trust you with their data, then they’ll take their business elsewhere.
Unfortunately, many SMBs misguidedly think that hackers aren’t interested in them and can fly under the radar. This isn’t the case. In fact, hackers may target SMBs specifically because smaller businesses are less likely to have robust defenses.
The good news is that a few simple changes can dramatically improve your business’s cyber security. By improving employee password practices, utilizing multi-factor authentication and engaging in phishing training, you can make your company much more robust.
Unlock the power of the cloud
Scalability and flexibility are a must in modern business. It would be best to have infrastructure that can adapt to your changing business requirements. This is where cloud backup and storage become essential.
The cloud is terrific for boosting business’ agility and flexibility. The cloud works by backing up company data in real-time. It also doesn’t have to be expensive either. With pay-as-you-options, you only pay for the amount of storage you use, rather than having to pay a flat monthly fee.
While cloud infrastructure is secure, we advise you to learn about the cloud’s shared responsibility model before deployment. This is because the cloud is infamous for accidental data loss. Just one wrong configuration by your employee could leave sensitive data exposed to the broader internet. If you need support with this, our dedicated I.T. support team is on hand to help.
Harness the power of data analytics
All businesses today run on data, but many SMBs are sitting on a wealth of untapped information that could be used to improve operations. This is where data analytics comes in.
Data analytics has multiple use-cases. It can be used to analyze how visitors interact with your website, for forecasting in the retail world and even for customer service. Not only does data analytics give you more insights, but it makes work quicker. You no longer have to spend hours trawling through spreadsheets for information; data analytics does the job for you.
While data analytics sounds complex, there are a host of intuitive tools out there that make using this technology straightforward.
Make technology a competitive differentiator this year!
Don’t suffer from ineffective technology systems. Texas I.T. Pros can help your Denton or Wise County business put automation in place that keeps your files and emails from getting out of hand and costing you time and money.
Contact us today to learn more! Call 940-239-6500 or reach out online.